Some words about us

We are a small and enthusiastic team with many years of experience in the field of photonics and we have worked with Semrock products for over 10 years.

We spend a lot of time with our customers at universities and government labs. We like to immerse ourselves in their applications to truly understand their needs, so that we can provide the best level of help and support. By embedding ourselves in such a way, we like to think that we become part of their team.

Why we are different

  • Deep photonics know-how
  • Passionate about photonics applications
  • Experience with Semrock products for over 10 years
  • Highly trained and motivated staff
  • Visits on-site to support you best
  • Focus on university & government customers
  • Dedicated sales team, devoted to understanding the specific needs of individual researchers
  • Fast and friendly support
  • Customer service comes first
High Quality

We believe in high quality products and will help you to get the best product for your application.

Friendly Support

We are not just about products. We love happy people and want to provide you with the best customer service.

Market Knowledge

We are experienced in working in scientific environments and can support you throughout the whole decision making process.

Catalog or Custom

We can offer a huge product portfolio, but if you can’t find what you need we can help you in producing our custom product for you.

10 Year Warranty

We believe in the high quality of our products, which reflects in a 10 year warranty and a 30 day test offer for Semrock catalog products.

High Quality

We believe in high quality products and will help you to get the best product for your application.

Friendly Support

We are not just about products. We love happy people and want to provide you with the best customer service.

Market Knowledge

We are experienced in working in scientific environments and can support you throughout the whole decision making process.

Catalog or Custom

We can offer a huge product portfolio, but if you can’t find what you need we can help you in producing our custom product for you.

10 Year Warranty

We believe in the high quality of our products, which reflects in a 10 year warranty and a 30 day test offer for Semrock catalog products.

We are proud to be the chosen partner of Semrock, Vortran Laser Technology and Meadowlark Optics.

Meadowlark Optics
Vortran Laser Technology
Semrock

A Welcome from our Suppliers

  • Meadowlark Optics is delighted to add AVR Optics as our only United States based distributor. We have worked with the international management team of AVR Optics for over 10 years. They were instrumental in growing our spatial light modulator (SLM) business in the United Kingdom, and we look forward to continuing our relationship with them in the US. Their knowledge of our product and market makes them a great fit and valuable technical resource for our customers. Our collective goal is to provide researchers with innovative solutions and world-class technical support. We believe together we can address the most challenging applications in a variety of scientific fields.

    Kelly Gregorak,
    Vice President, Sales & Marketing, Meadowlark Optics.

    Kelly Gregorak, Vice President Sales & Marketing, Meadowlark Optics.
  • After working with the Management Team of AVR for many years, we at Vortran Laser are excited to have them in the U.S. representing our products. They are professional, highly technical, customer oriented, and incredibly capable to service this market and promote Vortran’s products. AVR is the best partner for Vortran, and we expect a long lasting and exciting future working with them in this new capacity.

    Steve Throne,
    Senior V.P. of Vortran Laser Technology, Inc.

    Steve Throne, Senior VP Vortran Technology, Inc.
    Steve Throne, Senior V.P. of Vortran Laser Technology
  • The team at Semrock is ecstatic to welcome AVR Optics to our sales team. We have a long history of successful business ventures together, and look forward to offering our customers even higher levels of customer service. It was important for us to find a partner that shared our values of Trust, Teamwork, and Excellence in all phases of business. We think of AVR as a true extension to our factory and hope that you will as well.

    Michael Ransford,
    GM Semrock

    Michael Ransford, General Manager, Semrock
    Michael Ransford, General Manager Semrock